Producing and Delivering Premium In-Culture Video Content
Across Media Platforms On An Unprecedented Scale
New York, NY (July 6, 2011) – NGL Media (www.NGLMedia.com), a new company from Latino media and entertainment entrepreneur, David Chitel, launches today unveiling a groundbreaking approach to addressing Latinos through premium in-culture video content across Digital media on an unprecedented scale. The company is aimed at working with advertisers, premium content producers and distributors alike to provide transparent access to more Latinos regardless of where they are consuming video content or what language it is in, from moms to urbanites.
Producing high quality in-culture branded content and distributing it far and wide is just one of the services that NGL Media has to offer. Having already amassed a video library from over 100 Latino content producers, the company’s in-house team is also working directly with emerging Latino talent to create an unlimited fresh supply of advertiser-friendly episodic productions. Specializing in short form content that can be effectively distributed and consumed across Web, Social Media, Smartphone, IPTV, Tablets and VOD, NGL Media works directly with advertisers and their agencies to seamlessly integrate their brands unencumbered by limitations imposed by any one medium, outlet or content source.
“As I set out to build NGL Media, I threw out the rule book and asked myself what advertisers, content producers and distribution outlets are most looking to get out of today’s Latino media and entertainment space. Advertisers are looking for innovative ways to engage consumers using a premium combination of paid, owned and earned media leading with in-culture video content. Independent Latino content producers are looking for greater exposure and ways to monetize their work, while professional content outlets are always seeking more eyeballs around scalable revenue-driven opportunities. Distribution outlets are similarly seeking a turn-key source of in-culture video content they can quickly and seamlessly integrate into their platforms to generate more high value impressions. I’m proud to say that NGL Media delivers on all fronts complete with a transparent tracking system enabling our campaigns to be scaled and optimized accordingly,” says CEO and Founder, David Chitel.
NGL Media’s ability to serve video advertising around premium content on both Hispanic and General Market outlets enables campaigns to be delivered at scale on a CPM basis, while simultaneously guaranteeing views regardless of the Latino target audience. Beyond associating brands with particular shows, NGL Media offers advertisers the ability to take over entire genres of video content that speak to their brand equity and core demo. Media campaigns may also include blog and social media PR initiatives leveraging NGL Media’s arsenal of over 100 Latino bloggers from across the U.S. If an advertiser or media outlet simply has branded content they want to be seen in a culturally-relevant environment, NGL Media can serve as the go-to partner to ensure targeted delivery and guaranteed views.
“Our goal is to deliver for each of our core constituencies including advertisers, premium content producers and distribution outlets to provide a high quality brand-building experience around the content we produce and aggregate, on any and all outlets where Latinos are watching. Sharing revenue with our premium content and distribution partners makes it a win-win for everyone,” says Chief Revenue Officer & Partner, Ben Leff.
John Leguizamo, another NGL Media partner and spokesperson for the company’s content aggregation and sponsorship hub, UrbanoTV, has been on board since the beginning. This is Leguizamo and Chitel’s second venture together, with the first, LatCom Communications (previously iCaramba.com), being sold in 2006.
NGL Media will be hosting meetings with advertisers, media buying and planning agencies and branded entertainment units in the coming weeks in anticipation of more formal Digital Upfront discussions later this year. The company is also very interested in speaking with prospective content producers and distribution outlets from professional to independent. Private video webcasts will be scheduled for those who are interested in immediately learning more about NGL Media’s offerings. Others can visit the company’s website at www.NGLMedia.com for more information.